Lost Forty Brewing Web, SMS, & Email Privacy Policy

Lost Forty Brewing Little Rock, Arkansas Effective Date: January 1, 2026

1. Introduction

Lost Forty Brewing ("Lost Forty," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website, sign up for emails or text messages, or otherwise interact with us.

2. Information We Collect

When you use our website or sign up for communications, we may collect the following types of information:

a. Information You Provide

  • Name

  • Email address

  • Phone number

  • Zip code or general location (if provided)

  • Preferences or interests (such as beer releases, events, or promotions)

b. Automatically Collected Information When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the site

  • Referring website or source

This information helps us understand how visitors use our site and improve your experience.

c. Cookies and Tracking Technologies We may use cookies, pixels, and similar technologies to:

  • Remember your preferences

  • Measure website performance

  • Deliver relevant advertising

You can control cookies through your browser settings.

3. How We Use Your Information

We use your information to:

  • Send you email and/or text communications (with your consent)

  • Provide promotions, offers, and updates about Lost Forty Brewing

  • Improve our website, marketing, and customer experience

  • Analyze trends and customer preferences

  • Respond to inquiries or customer service requests

  • Comply with legal obligations

4. Text Message (SMS) Communications

If you opt in to receive text messages from Lost Forty Brewing:

  • You consent to receive recurring marketing messages

  • Message and data rates may apply

  • Message frequency may vary

  • You can opt out at any time by replying STOP

  • For help, reply HELP or contact us directly

  • Lost Forty Brewing's website and storefront use cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by text message.

We do not sell your phone number or share it for third-party marketing purposes.

See SMS Terms & Conditions at lostfortybrewing.com/sms-terms

5. Email Communications

If you sign up for emails:

  • You may receive promotional emails, updates, and offers

  • You can unsubscribe at any time by clicking the "unsubscribe" link in any email

6. How We Share Your Information

We may share your information with:

  • Service Providers: Companies that help us operate our website, email, or SMS programs (e.g., marketing platforms, analytics tools)

  • Legal Authorities: When required by law or to protect our rights

We do not sell your personal information.

7. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no system can be guaranteed 100% secure.

8. Your Choices and Rights

You may:

  • Opt out of marketing emails or texts at any time

  • Request access to or correction of your personal information

  • Request deletion of your data (where applicable by law)

To make a request, contact us using the information below.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

10. Age Requirement

Our website and services are intended for individuals who are 21 years of age or older. We do not knowingly collect personal information from individuals under 21. If you believe we have inadvertently collected such information, please contact us so we can promptly remove it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Lost Forty Brewing Email: info@lostfortybrewing.com

13. Additional Notes

This policy is designed for website, email, and SMS sign-up use. If you interact with other Lost Forty Brewing services (such as mobile apps or online ordering platforms), additional privacy terms may apply.

Privacy Policy for Lost Forty Brewing Mobile App

Powered by Toast 

This Privacy Policy describes how personal information is collected, used, and disclosed when you download and use the Lost Forty Brewing Mobile App (the “App”), and the choices and rights you have to protect your personal information collected via the App. 

[Lost Forty Brewing] (“Lost Forty Brewing”) is responsible for the personal information collected when you use the App. The App uses technology provided by Toast, Inc. (“Toast”). To learn more about Toast’s privacy practices, please visit Toast’s Privacy Statement at https://pos.toasttab.com/privacy. 

Personal Information Collected Via the App 

The App collects the following categories of personal information. 

● Contact information. You may submit your name, email, phone number, and address to the App. 

● Orders and order history. The App collects and retains the orders you place via the App, including the items you order, date and time of the order, order amounts, delivery locations, tips, order frequency, favorite restaurant locations or menu items, and any preferences or selections you submit with your order. 

● Payment information. You may input your payment card information, including your card number, security code, and expiration date, or provide other payment information (such as Apple Pay or Google Pay). 

● Precise location. If you choose to enable it, the App will collect your precise location information to provide you with certain location-enabled features, such as to display and alert you to restaurants nearby and provide live map views. You can disable precise location at any time through your device settings. 

● Rewards program and gift cards. If you participate in Lost Forty Brewing’s rewards program or any other reward program supported by Lost Forty Brewing or the App, the App collects information about your rewards program status[, including your points balance and redemptions. The App also collects information about any gift cards you receive or send, including the value of the card and balances. 

● Device and usage information. The App automatically logs information about you, your mobile device, and your interaction over time with the App. This includes: device information, such as your device type, browser type, IP address, device identifiers, language settings, carrier, and general location information; and usage information, such as screens you viewed, how long you spent on a page, browsing history, and access times, and page clicks, page scrolls, and page element interactions. The App also send crash reports in the event of an error for analysis and troubleshooting purposes. 

How Your Personal Information is Used 

Lost Forty Brewing may use your personal information for the following purposes: 

● To provide the App and any features you use. This includes authenticating your access to the App; administering your account; allowing you to place orders and remember your preferences; processing transactions; and providing any features that you use within the App, such as location-enabled features and access to loyalty program benefits. 

● To personalize your experience in the App and provide recommendations. This includes personalizing the items you see displayed in the App and recommending restaurant locations and menu items that may interest you based on your past orders and preferences. The App may also send you notifications of locations or items that may interest you. You can control notifications in your device or App settings. 

● Troubleshooting and App improvement. Your information may be used to analyze the performance of the App, identify and correct errors, and develop and improve App features and functionality. Your information may also be aggregated with other users’ information, or otherwise anonymized, to create statistics or for other lawful business purposes, including analytics, forecasting, and strategic planning. 

Lost Forty Brewing may also use personal information collected through the App for the following purposes: 

● To analyze users’ selections and preferences in order to improve Lost Forty Brewing’s offerings, identify opportunities for growth, and conduct market research; 

● To send you marketing communications outside the App (including by email, text message or other channels) and to advertise to you and others with similar interests on third-party websites and platforms; and 

● For compliance and protection, including to enforce any Applicable terms and conditions, comply with legal obligations, defend against legal claims or disputes, protect the security and integrity of the App, and identify and investigate fraudulent, harmful, unauthorized, unethical or illegal activity. 

These uses outside the App are just examples and may not reflect all the ways Lost Forty Brewing uses personal information outside the App. To learn more, please contact YLost Forty Brewing directly. 

How Your Information Is Shared 

Personal information collected via the App may be shared as follows: 

● Sharing with Toast. Because the App is operated by Toast, any information you provide via the App, or that Lost Forty Brewing inputs to the App, may be hosted and stored by Toast on Yellow Rocket Concepts’s behalf. 

● Service providers. The App relies on other service providers that are needed to administer and support the App and its features, including hosting services, communications, data and cyber security services, payment processing services, identity verification, fraud detection, investigation and prevention services, and customer relationship management systems. 

● Sharing initiated by Lost Forty Brewing. The App may share information with partners selected by Lost Forty Brewing, such as delivery services and loyalty programs offered by third parties. Lost Forty Brewing may also share information with advertising partners, including via pixels and similar technologies, to allow Lost Forty Brewing to advertise to you and others with similar interests on third-party websites and platforms. 

● Authorities and others. Your personal information may be shared with law enforcement, government authorities, and private parties, where required by law or necessary or Appropriate to protect legal rights or the security or integrity of the App.  

Your Privacy Choices 

Within your App settings, you have the following choices regarding your personal information: 

● Access, change your account information. You may access your personal information through your account on the App. You can also correct account information that is out of date or inaccurate. 

● Delete your account. To delete your account, follow the instructions within the App settings page. 

● Additional rights and choices. To disable third-party advertising pixels and similar technologies, visit the privacy page in your App settings. Lost Forty Brewing may offer additional choices and allow you to exercise any rights accorded to you under Applicable laws. For more information, please contact Lost Forty Brewing directly. 

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. The App does not respond to "Do Not Track" signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com. 

Contact Us 

For any questions about the privacy practices described in this Privacy Policy, please contact Lost Forty Brewing at privacy@yellowrocketconcepts.com.

Addenda

See the California and US State Law Addena.